Identifying Factors of Consumer Behavior in Selection of
Synthetic Vinegar
Faizan Ali
Gobind M. Herani
Abstract
This study investigated the desires of consumers to
introduce a new product in market in general and
synthetic vinegar as a particular in order to raise the
market share of the synthetic vinegar. The primary data
was collected in survey and communication method was
used to collect the information from respondents. In
communication method personal interviews were conducted
through structured questionnaire as a tool to collect
information for this purpose. Results reveal that
consumers were more quality conscious and they wanted a
flavor in vinegar. Most of the consumers used branded
vinegar, while some consumers were using unbranded
vinegar. Results also revealed that purchase of
investigated produce was most significant by their
availability in retail outlets. For increase of market
share of vinegar it should be promoted on large scale
and produce Synthetic Vinegar in different flavors like:
grapes, sugar cane, and black berry.
JEL. Classification: C92; C93.
Keywords: Consumer behavior, Synthetic vinegar.
