1. The Cat among the Pigeons: The Dilemma of Lost Advertising Messages
2. A Pathway to Identify Employability Skills of Business Graduates Based on Subject Specialization
3. A Mediating- Moderating Model on Job Stress and Emotional Intelligence
4. The Effect of Exogenous Factors on the Relationship between Entrepreneurial Attitude and Human Capital Development: Case Study from the Youth of Pakistani Universities
5. The Effects of Consumer Trust and Perceived Risk on Purchase Intention in Pakistan Social Commerce – A Double Mediation Model
6. Corporate Governance Mechanism, Dividend policy, and Firm Efficiency
7. Effect of Multisensory Branding on Purchase Intention at Cafes in Pakistan
8. Banking Sector of Pakistan: Impact of Board of Directors’ Size on Performance
9. Factors Influencing Fear and its subsequent effects on Self Confidence: An analysis on HR Perspective
